Navigating the communication industry at the moment is rather like looking through a glass darkly… The rapid expansion of communication channels and myriad dialogue opportunities has given rise to the parallel growth of specialized agencies and the service expansion of traditional agencies. The lines are blurred and it seems as though everyone can do everything. With new channels come endless streams of data, but little expertise as to how to deal with this data. The choices are endless, but having a choice is not the same thing as having control.
HAVING A CHOICE IS NOT THE SAME AS HAVING CONTROL
WHO WE ARE
We are a group of people who come from very different backgrounds who share a common philosophy: Constant Improvement.
We are not trying to change the world, but we are offering a viable alternative for those who share our dissatisfaction with the status quo, and our passionate desire to constantly improve.
17 years of experience in Media and Marketing Consulting. Degrees in Psychology and Marketing.
„Navigating the communication industry at the moment is rather like looking through a glass darkly… opaque at best; the choices are endless, but having a choice is not the same as having control. “
Deborah Arpino
Founder
8 years of experience in digital marketing and data solutions and media consulting.