The digitalisation of our landscape has ushered in an era of both simplicity and complexity; Communication has never been easier, and most things are now just a click away. However digitalisation has also led to exponential data growth – much of which is unstructured, presenting a host of new challenges for Marketing Professionals.
Marketing combines elements of both art and science, yet remains, at its core, a commercial discipline, with profitable sales its goal. Whilst there are myriad factors influencing this, the calculation is numerical, and the result of massive quantitites of data. While this might not sound sexy to some, we at Proxigy live and love data. Each one of the data points represent either a person, or money – and we think there is nothing sexier!
We believe in trust. We also strongly believe in control. Our mission is to empower our clients to better control their marketing decision making by:
Need better Consumer Insights? Need to train new Employees? Need a sparring Partner? Market Research, Workshops, Brainstorming & Training.
You know what you should be monitoring but just don’t want to look at a wall of excel data anymore? we can help simplify your tracking.
Finding things a bit blah? Inspiration & Help Bringing your story to life.
Predictive planning / what if scenarios Volume contribution, Optimal Budget, Optimal Performance levels (GRP, Reach, etc.) Optimal Campaign Length.
Finding the story within the data Structuring & Mining Data, Establishing and Tracking relevant Key Performance Indicators (KPIs) Better decision making through better storytelling.
Optimising your media investment and ROI Strategic Media Planning Audits, Pitch Consultancy, Setting budgets, Budget allocation, Channel selection, Performance.
How do I mine my data?
How can I automate my Reportings?
How do I define and track Key Performance Indicators?
How do I define and track Target Groups?
What Market Research do I need? How often?
How do I capture and interpret unstructured data
What data do I need for Predictive Modelling?
When should I audit? What areas should I look at?
How much money should I be spending?
How can I get the same media value for less Money?
How should I allocate my Budget?
What is the best Media Mix?
How can I allocate my budget more efficiently?
How can I improve my ROI?
How can I optimise my Search spend?
What should my Search to Display ratio be?
How much does social media really do for me?